ATITHI 2026 is a flagship tourism and hospitality event organized to promote India as a global travel destination. Structured as a Reverse Buyer Seller Meet (RBSM), the event connects international buyers with Indian tourism service providers, including hotels, tour operators, and destination stakeholders. It focuses on strengthening global partnerships, promoting cultural and heritage tourism, and showcasing India’s diverse travel offerings. Held in New Delhi, ATITHI serves as a key platform for boosting inbound tourism and expanding international collaborations in the hospitality sector.